strategic philanthropy
Community Engagement
Targeted Philanthropy Can Drive Better Business Results
George Chavel
George Chavel

Corporate brand is not just about what you do, it’s about who you are as an organization. I’ve talked before about how that brand has become a key to attracting and keeping your workforce. One of the crucial components to a company’s brand centers on the choices it makes in the world of philanthropy. It’s not just a question of sharing wealth in a responsible way, but about choosing those with whom you share it in a way that reflects the values held by your company and its employees.