marketing
Schools Health & Wellbeing
Marketing and Ethics and Kids, Oh My!
Richard Hill
Richard Hill
VP Marketing
Schools, Sodexo North America

Marketing and ethics are two words that some may think are too often at opposing sides of the same spectrum, especially where kids are concerned. Kids are a unique demographic to market to, but a vital one that we must be careful with if we hope to make sustainable behavioral changes that will drive positive, healthier life choices. (more…)

Workforce & Workplace
To Thrive in Tomorrow’s Economy, Businesses Must Engage Gen Z Now
Jennifer Williamson
Jennifer Williamson
Senior Vice President,
Corporate Communications
Sodexo North America

For a long time the primary focus of marketers has been on reaching Millennials.  But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z).  Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly $44 billion in spending power and make up over a quarter of the U.S.’s population.  This new wave of tech savvy, responsible and authentic individuals calls for a different style of marketing to catch their attention. (more…)