Generation Z
Universities
Hungry for More: Generation Z’s Impact on the Food Industry
Jim Jenkins
Jim Jenkins
CEO, Universities East,
Sodexo North America

As a provider of dining options for colleges and universities around the world, it’s our job to monitor what consumer trends are saying about college dining and, more importantly, what students want to eat. It’s evident that Generation Z, the generational cohort younger than millennials, is changing the workplace but many don’t realize that they are also taking the culinary industry by storm — challenging the food preferences of baby boomers and leaning toward a fresher, less-processed food movement. (more…)

Workforce & Workplace
How Generation Z will Change the Workplace
Jim Jenkins
Jim Jenkins
CEO, Universities East,
Sodexo North America

Members of Generation Z, the youngest generational cohort, are beginning to enter the workforce. Raised in the era of constant communication and instant gratification, these individuals pave the way for a restructuring of our current workforce. As thought leaders, our job not only calls upon us to monitor workplace trends, but to recognize who influences these changes and the challenges and opportunities they present in the workplace. (more…)

Universities
Room for Discussion: Encouraging Open Discourse on College Campuses During Times of Social and Political Unrest
Jim Jenkins
Jim Jenkins
CEO, Universities East,
Sodexo North America

The purpose of academia is to nurture and strengthen the next generation of leaders through research and critical analysis. Additionally, higher education aims to encourage individuals to investigate their interests and pursue a greater understanding of the world surrounding them. Today’s college students, many of whom are members of Generation Z, are some of the most inquisitive and confident scholars who demand campus communities built on the theories of peaceful coexistence and safety for all. (more…)

Universities
President2President: Next-Gen Campus Housing Built for Living-Learning Communities
Barry Telford
Barry Telford
CEO, Universities West,
Sodexo North America
President, Sodexo Canada

A new generation is getting ready to enter the hallowed halls of higher education and in addition to bringing their devices to campus, they will also arrive with a new set of expectations on how they want to live, learn and experience college. This is the first year Generation Z students will be graduating from high school and descending on college and university campuses across the country—in record numbers, in fact—bringing their unique learning styles along with them. If academia plans to recruit, retain and engage these students, they will be up against some new challenges that will ultimately yield exciting opportunities for the future of educational institutions.

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Community Engagement
Imagine America without Hunger
Shondra Jenkins
Shondra Jenkins
Executive Director,
Sodexo Stop Hunger Foundation

Actively engaging young people in their community can result in positive and meaningful social change. Learn more about how to engage young people by reading Six Steps to Engage Millennials in Social Change and utilizing the complimentary Youth Engagement Toolkit.

 

Big dreams like a hunger-free America may seem far-fetched and unrealistic to some, but to Generation Z, this goal is realistic and inspires them to take action in their communities. Generation Z, roughly defined as those born since the mid-90s, is considered to be America’s greatest giving generation.1 (more…)

Universities
Ode to Living on Campus by a Member of Generation Z
Jake Hughes
Jake Hughes
University of Maryland Student &
Sodexo Future Leader Intern

I represent Generation Z, a generation that spent our childhood taking care of virtual pets on Neopets and playing Pokémon Yellow on a Gameboy. We made Facebook accounts in middle school, as Facebook Memories likes to continuously remind us. We watched our parents cry during the terror attacks on the World Trade Center. We experienced “The Great Recession” firsthand. We saw millions of gallons of oil pour into the Gulf of Mexico. We witnessed our siblings terrified to go to school the day after the Columbine Shooting.

We’re a product of information, communication, and innovation. We’ve seen hardships not only on a national scale, but also on a global scale. The fusion of all of these experiences has led to a new generational mentality- one of strong work ethic, global understanding, and technological reliance. (more…)

Universities
Bring on the Artisan Pickles: How Generation Z’s Preferences are Changing Campus Dining
Barry Telford
Barry Telford
CEO, Universities West,
Sodexo North America
President, Sodexo Canada

This is the third blog in an ongoing series examining how colleges and universities can understand and address the expectations of Generation Z college students. We’ll explore some of the most significant issues, including academic interests, housing expectations, ideological tendencies, dining preferences, and spending habits. The goal is to provide valuable insights that can help guide campus decision-makers in creating an environment that supports student success, well-being, satisfaction, and achievement. 

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Universities
Growing Up Gen Z: new challenges and opportunities for campus life
Pat Connolly
Pat Connolly
Global CEO,
Universities,
Sodexo

This is the second blog in an ongoing series examining how colleges and universities can understand and address the expectations of Generation Z college students. We’ll explore some of the most significant issues, including academic interests, housing expectations, ideological tendencies, dining preferences, and spending habits. The goal is to provide valuable insights that can help guide campus decision-makers in creating an environment that supports student success, well-being, satisfaction, and achievement.  (more…)

Universities Workforce & Workplace
Introducing the New Generation on College Campuses
Jeff Pente
Jeff Pente
Senior Director,
Brand Management,
Universities,
Sodexo North America

This is the first blog in an ongoing series examining how colleges and universities can understand and address the expectations of Generation Z college students. We’ll explore some of the most significant issues, including academic interests, housing expectations, ideological tendencies, dining preferences, and spending habits. The goal is to provide valuable insights that can help guide campus decision-makers in creating an environment that supports student success, well-being, satisfaction, and achievement.  (more…)

Workforce & Workplace
To Thrive in Tomorrow’s Economy, Businesses Must Engage Gen Z Now
Jennifer Williamson
Jennifer Williamson
Senior Vice President,
Corporate Communications
Sodexo North America

For a long time the primary focus of marketers has been on reaching Millennials.  But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z).  Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly $44 billion in spending power and make up over a quarter of the U.S.’s population.  This new wave of tech savvy, responsible and authentic individuals calls for a different style of marketing to catch their attention. (more…)

Workforce & Workplace
The Emerging Workforce & How Demographics are Changing Business
Lorna Donatone
Lorna Donatone
CEO, Sodexo Schools Worldwide
President, Sodexo North America

The workforce, in the U.S. and globally, is evolving at an unprecedented rate. With the addition of Generation Z, it will soon be five generations strong. While having access to such an extensive pool of talent is an exciting prospect for many employers, managing employees across such a broad range of demographics will require leadership to flex their styles and meet employees where they are. (more…)

Inclusion
Millennials Who? Why You Need to Get to Know Generation Z
Jennifer Williamson
Jennifer Williamson
Senior Vice President,
Corporate Communications
Sodexo North America

The days of appealing to Millennials is rapidly becoming a thing of the past.  With approximately 60 million, native-born Americans, Generation Z (Gen Z) is destined to be the next disruptive force in business. Companies have already started targeting Gen Z.  In 2015 Pew Research Center calculated the Millennial generation at 75.3 million, however due to the unclear lines of division of birth year between Millennial’s and Gen Zers, there is a slight overlap in population causing Millennials to appear larger than reality. So who exactly falls into the Gen Z category?  Opinions differ, but most studies agree that Gen Zer’s were born after 1995.  To better understand the impact Gen Z will have on future business, we must first learn what has shaped their values, behaviors and ideals.

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