Gen Z
Universities
President2President: Next-Gen Campus Housing Built for Living-Learning Communities
Barry Telford
Barry Telford
CEO, Universities West,
Sodexo North America
President, Sodexo Canada

A new generation is getting ready to enter the hallowed halls of higher education and in addition to bringing their devices to campus, they will also arrive with a new set of expectations on how they want to live, learn and experience college. This is the first year Generation Z students will be graduating from high school and descending on college and university campuses across the country—in record numbers, in fact—bringing their unique learning styles along with them. If academia plans to recruit, retain and engage these students, they will be up against some new challenges that will ultimately yield exciting opportunities for the future of educational institutions.

(more…)

Community Engagement
Imagine America without Hunger
Shondra Jenkins
Shondra Jenkins
Executive Director,
Sodexo Stop Hunger Foundation

Actively engaging young people in their community can result in positive and meaningful social change. Learn more about how to engage young people by reading Six Steps to Engage Millennials in Social Change and utilizing the complimentary Youth Engagement Toolkit.

 

Big dreams like a hunger-free America may seem far-fetched and unrealistic to some, but to Generation Z, this goal is realistic and inspires them to take action in their communities. Generation Z, roughly defined as those born since the mid-90s, is considered to be America’s greatest giving generation.1 (more…)

Universities
Ode to Living on Campus by a Member of Generation Z
Jake Hughes
Jake Hughes
University of Maryland Student &
Sodexo Future Leader Intern

I represent Generation Z, a generation that spent our childhood taking care of virtual pets on Neopets and playing Pokémon Yellow on a Gameboy. We made Facebook accounts in middle school, as Facebook Memories likes to continuously remind us. We watched our parents cry during the terror attacks on the World Trade Center. We experienced “The Great Recession” firsthand. We saw millions of gallons of oil pour into the Gulf of Mexico. We witnessed our siblings terrified to go to school the day after the Columbine Shooting.

We’re a product of information, communication, and innovation. We’ve seen hardships not only on a national scale, but also on a global scale. The fusion of all of these experiences has led to a new generational mentality- one of strong work ethic, global understanding, and technological reliance. (more…)

Universities
Bring on the Artisan Pickles: How Generation Z’s Preferences are Changing Campus Dining
Barry Telford
Barry Telford
CEO, Universities West,
Sodexo North America
President, Sodexo Canada

This is the third blog in an ongoing series examining how colleges and universities can understand and address the expectations of Generation Z college students. We’ll explore some of the most significant issues, including academic interests, housing expectations, ideological tendencies, dining preferences, and spending habits. The goal is to provide valuable insights that can help guide campus decision-makers in creating an environment that supports student success, well-being, satisfaction, and achievement. 

  (more…)

Universities
Growing Up Gen Z: new challenges and opportunities for campus life
Pat Connolly
Pat Connolly
Global CEO,
Universities,
Sodexo

This is the second blog in an ongoing series examining how colleges and universities can understand and address the expectations of Generation Z college students. We’ll explore some of the most significant issues, including academic interests, housing expectations, ideological tendencies, dining preferences, and spending habits. The goal is to provide valuable insights that can help guide campus decision-makers in creating an environment that supports student success, well-being, satisfaction, and achievement.  (more…)

Workforce & Workplace
To Thrive in Tomorrow’s Economy, Businesses Must Engage Gen Z Now
Jennifer Williamson
Jennifer Williamson
Senior Vice President,
Corporate Communications
Sodexo North America

For a long time the primary focus of marketers has been on reaching Millennials.  But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z).  Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly $44 billion in spending power and make up over a quarter of the U.S.’s population.  This new wave of tech savvy, responsible and authentic individuals calls for a different style of marketing to catch their attention. (more…)

Inclusion
Millennials Who? Why You Need to Get to Know Generation Z
Jennifer Williamson
Jennifer Williamson
Senior Vice President,
Corporate Communications
Sodexo North America

The days of appealing to Millennials is rapidly becoming a thing of the past.  With approximately 60 million, native-born Americans, Generation Z (Gen Z) is destined to be the next disruptive force in business. Companies have already started targeting Gen Z.  In 2015 Pew Research Center calculated the Millennial generation at 75.3 million, however due to the unclear lines of division of birth year between Millennial’s and Gen Zers, there is a slight overlap in population causing Millennials to appear larger than reality. So who exactly falls into the Gen Z category?  Opinions differ, but most studies agree that Gen Zer’s were born after 1995.  To better understand the impact Gen Z will have on future business, we must first learn what has shaped their values, behaviors and ideals.

(more…)