“I’m not afraid of an army of lions led by sheep. I’m afraid of an army of sheep led by a lion.” It’s a quote about leadership that is famously attributed to Alexander the Great. The quote vividly describes a charismatic leader who empowers those who follow, while also inspiring in them courage. (more…)
Global Offer Development - Universities
The pace of change in higher education is accelerating faster than any time in history. Today, higher education is a global commodity with all the competition and product diversification of any Fortune 500 organization. Mostly steeped in learning constructs hundreds of years old, today’s colleges and universities are subject to stronger political, social, economic, and technology market forces than ever before and are driven by a generation of students that will not accept the status quo. (more…)
As a provider of dining options for colleges and universities around the world, it’s our job to monitor what consumer trends are saying about college dining and, more importantly, what students want to eat. It’s evident that Generation Z, the generational cohort younger than millennials, is changing the workplace but many don’t realize that they are also taking the culinary industry by storm — challenging the food preferences of baby boomers and leaning toward a fresher, less-processed food movement. (more…)
Sodexo Employee Benefits and
Chair of i-Gen
With generation Z poised to enter the workforce and baby boomers beginning to leave it, workplace demographics are changing. To anticipate the shift, companies need to make sure all employees feel valued for their contributions and encouraged to bring their unique sets of experiences and perspectives to the workplace.
Gensler’s research found that understanding commonalities and an integrated system of environment, tools and policies will allow organizations to develop specific workplace strategies to bring out the best from each generation.
Here are few tips to ensure each generation brings their best to the workplace: (more…)
A new generation is getting ready to enter the hallowed halls of higher education and in addition to bringing their devices to campus, they will also arrive with a new set of expectations on how they want to live, learn and experience college. This is the first year Generation Z students will be graduating from high school and descending on college and university campuses across the country—in record numbers, in fact—bringing their unique learning styles along with them. If academia plans to recruit, retain and engage these students, they will be up against some new challenges that will ultimately yield exciting opportunities for the future of educational institutions.
Sodexo Stop Hunger Foundation
Actively engaging young people in their community can result in positive and meaningful social change. Learn more about how to engage young people by reading Six Steps to Engage Millennials in Social Change and utilizing the complimentary Youth Engagement Toolkit.
Big dreams like a hunger-free America may seem far-fetched and unrealistic to some, but to Generation Z, this goal is realistic and inspires them to take action in their communities. Generation Z, roughly defined as those born since the mid-90s, is considered to be America’s greatest giving generation.1 (more…)
Sodexo Future Leader Intern
I represent Generation Z, a generation that spent our childhood taking care of virtual pets on Neopets and playing Pokémon Yellow on a Gameboy. We made Facebook accounts in middle school, as Facebook Memories likes to continuously remind us. We watched our parents cry during the terror attacks on the World Trade Center. We experienced “The Great Recession” firsthand. We saw millions of gallons of oil pour into the Gulf of Mexico. We witnessed our siblings terrified to go to school the day after the Columbine Shooting.
We’re a product of information, communication, and innovation. We’ve seen hardships not only on a national scale, but also on a global scale. The fusion of all of these experiences has led to a new generational mentality- one of strong work ethic, global understanding, and technological reliance. (more…)
This is the third blog in an ongoing series examining how colleges and universities can understand and address the expectations of Generation Z college students. We’ll explore some of the most significant issues, including academic interests, housing expectations, ideological tendencies, dining preferences, and spending habits. The goal is to provide valuable insights that can help guide campus decision-makers in creating an environment that supports student success, well-being, satisfaction, and achievement.
This is the second blog in an ongoing series examining how colleges and universities can understand and address the expectations of Generation Z college students. We’ll explore some of the most significant issues, including academic interests, housing expectations, ideological tendencies, dining preferences, and spending habits. The goal is to provide valuable insights that can help guide campus decision-makers in creating an environment that supports student success, well-being, satisfaction, and achievement. (more…)
Sodexo North America
For a long time the primary focus of marketers has been on reaching Millennials. But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z). Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly $44 billion in spending power and make up over a quarter of the U.S.’s population. This new wave of tech savvy, responsible and authentic individuals calls for a different style of marketing to catch their attention. (more…)
Sodexo North America
The days of appealing to Millennials is rapidly becoming a thing of the past. With approximately 60 million, native-born Americans, Generation Z (Gen Z) is destined to be the next disruptive force in business. Companies have already started targeting Gen Z. In 2015 Pew Research Center calculated the Millennial generation at 75.3 million, however due to the unclear lines of division of birth year between Millennial’s and Gen Zers, there is a slight overlap in population causing Millennials to appear larger than reality. So who exactly falls into the Gen Z category? Opinions differ, but most studies agree that Gen Zer’s were born after 1995. To better understand the impact Gen Z will have on future business, we must first learn what has shaped their values, behaviors and ideals.