Corporate brand is not just about what you do, it’s about who you are as an organization. I’ve talked before about how that brand has become a key to attracting and keeping your workforce. One of the crucial components to a company’s brand centers on the choices it makes in the world of philanthropy. It’s not just a question of sharing wealth in a responsible way, but about choosing those with whom you share it in a way that reflects the values held by your company and its employees.
Sodexo’s Donna Ford, Vice President of Strategic Management, Chooses Quality of (Work) Life
Article originally published on Womenetics.com.
Employees are the heartbeat of an organization. No one knows that better than Donna Ford. As Vice President of Strategic Management at Sodexo, Donna and her team provide “quality of life services,” for companies around the globe.
Check out any recent employee engagement survey and the news is the same—engagement is at all all-time low. Both APA and Aon recently released studies that indicate employees are feeling stressed and disengaged from their work. Much of this can be attributed to challenging work environments with employees being asked to do more with fewer resources. So how can employers begin to reenergize and reengage their workforces?