Sodexo North America
For a long time the primary focus of marketers has been on reaching Millennials. But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z). Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly $44 billion in spending power and make up over a quarter of the U.S.’s population. This new wave of tech savvy, responsible and authentic individuals calls for a different style of marketing to catch their attention. (more…)
Global Chief Diversity Officer
Can you name the world’s largest emerging market? Most would say China or India or maybe even Brazil. But Sylvia Ann Hewlett, CEO of the Center for Talent Innovation, argues that women are in fact the largest emerging market. While this might seem like a novel idea, companies should be paying close attention to the economic power women wield. According to Financial Planning women control the majority of personal wealth in the United States, own businesses that contribute $3 trillion annually to the economy, and are due to inherit 70% of the $41 trillion in intergenerational wealth transfers in the next 40 years.