Sodexo North America
The days of appealing to Millennials is rapidly becoming a thing of the past. With approximately 60 million, native-born Americans, Generation Z (Gen Z) is destined to be the next disruptive force in business. Companies have already started targeting Gen Z. In 2015 Pew Research Center calculated the Millennial generation at 75.3 million, however due to the unclear lines of division of birth year between Millennial’s and Gen Zers, there is a slight overlap in population causing Millennials to appear larger than reality. So who exactly falls into the Gen Z category? Opinions differ, but most studies agree that Gen Zer’s were born after 1995. To better understand the impact Gen Z will have on future business, we must first learn what has shaped their values, behaviors and ideals.