The first rule of business is to know your customer. For those of us in the higher education community, this would be an easy question, right?
Our “customers” are generally 18-25-year-olds, recent high school graduates who feel fortunate to receive guidance on how to expand their horizons and launch their careers. (more…)
A few years ago, my wife and I sent our oldest abroad to high school. We were all equally nervous. This was a boy for whom we had cared, worried over and fed for 18 years. Yet, suddenly, he was supposed to do it all himself? (more…)